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Category Archives: infinity foods

what happened to authenticity?

I took some time out to review the e-mail we get each day and have been staggered at how much is absolute rubbish trying to sell us stuff which isn’t relevant or build a ‘relationship’ with an organisation marketing services … Continue reading →

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world water day meets climate week

March 22nd marks International World Water Day, held annually to focus attention on the importance of freshwater and raise awareness of the need to sustainably manage diminishing freshwater resources. This co-incides in the UK with Climate Week – a national … Continue reading →

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London fashion / design season

aquapax at nolcha event LFW 2010

The media’s full of ‘LFW’ and quite right too – it’s something London’s managed to retain on the international kudos stakes and no matter how hard our bankers seemingly try to screw up the nation’s reputation, creativity continues to flourish! We … Continue reading →

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where to buy AQUAPAX???

As our iconic blue cartons establish their presence ever wider, we’ve had quite a few e-mails here at head office asking which Tesco and Waitrose stores AQUAPAX are now available in here in the UK. Independents typically don’t tell us … Continue reading →

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a beautiful life…

Well it rhymes with trouble and strife, but no-one really wants to read of another’s woes, so I opted for the more palatable headline… We too have the day to day pressures of running a growing business, late paying customers … Continue reading →

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this is my why…

It’s a challenge to read my optimistic embrace of 22nd April (below) and reconcile it with how the news of the gulf oil slick – which unfolded later that same day – made and continues to make me feel. The wonderful … Continue reading →

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Happy Earth Day one and all…

Earth Day is celebrated across the world today (April 22nd) ever since the first ever designated Earth Week gathering which was organised by some particularly forward thinking student folk in Philadelphia back in 1970. Isn’t Wikipedia wonderful? That particular week … Continue reading →

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my social media theory…

I went to the eThursday event at the Corn Exchange in Brighton yesterday evening where Dr. Alex Krotoski (aka the high priestess of social media) revealed herself as a genuine guru in her field. She is one seriously nice person … Continue reading →

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old friends and wise words…

I spoke with my good friend Robert yesterday evening – you know when you meet someone who you just click with – that’s him! We met in Dubai last year for the Arab Beverage Industry Seminar, where AQUAPAX won the … Continue reading →

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it’s a bit like busses…

Opportunities I mean – you wait forever for the one you want and then 2 come along at the same time… it’s certainly been like that lately, hence my absence from writing. We partnered with Estethica for their press day … Continue reading →

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