About

Our Vision for Aquapax Pure Natural Mineral Water

To satisfy people’s needs for environmentally aware, unpretentious, truly pure, portable water.

Our Purpose as  a Business

We produce, market and sell, wholesome quality, portable, drinking water; packed in more environmentally sustainable and fundamentally renewable paper cartons, with practical pack attributes that facilitate a long and efficient storage-life.

Our Ideology as the Founders of the Business

To be ‘Just’ in our business, in the distribution of our profits and in life itself.
To always be ‘innovators’ – not followers – we will look and see exisiting things with new eyes.
To ‘respect and encourage’ – all talent and creativity.

Our Mission – (you have to have a mission!)

To develop a sustainable business with a minimal carbon footprint, packaging, marketing and selling portable clean pure drinking water. To share our company profits Justly, to create positive change for people who are least able to help themselves.

Our 25 Year Goal

To be the company most known for introducing the world to ‘cartonised drinking water’. To be known as a leading company in proving how environmentally aware products can up-hold quality with greater all round integrity.

What the Future Looks Like – (close your eyes and think about it!)

We create and market comprehensive products around the world.
We succeed through our infectious passion and commitment.
We distribute through cost effective and committed partner organisations with solid ethical values and passion at their core.
Fifty years from now, ‘Aquapax’ is as well known as any brand on Earth.
‘Aquapax’ signifies innovation and quality, with respect for all stakeholders.
We have a zero carbon footprint and our grand children are proud of us.

Help manage your carbon footprint – drink tap if you’re near one, or buy an Aquapax and re-fill with tap when its empty!