What are we all about? – a little
more detail…
At
Just Drinking Water (JDW), we care passionately for the quality and taste of
all the water we pack for our customers. We also try really hard to minimise
our business impact on the environment. This ethos ranges from the way we physically manage our business to
minimise our carbon footprint, the sourcing of all the materials used in our
products, through to the choices we have made in our product packaging.
We
know our consumers have already woken up to the reality of environmental issues
surrounding them - and that they are looking to industry for a lead in tackling
their environmental impact. It is important that our suppliers can demonstrate they
take environmental issues seriously also, and that they continue to drive
improvements in their own environmental performance.
& how does that make us
different?
In
the UK, the water JDW sell is packed in cartons.
There are
many environmental issues involved in packaging and we have
specifically chosen cartons over the cheaper but less sustainable alternatives,
because we believe our cartons have the strong environmental credentials our
customers demand. That’s why we say ‘think inside the box’ ®
The
beverage carton has a unique environmental attribute: it is the only beverage package commonly found
made mainly from a renewable material; namely wood.
Taking this further, our ultimate goal is for our
suppliers to ensure that all the wood fibre used in our packaging board comes
from independently certified sustainable managed forests.
To
read more about our supplier activities, please visit our primary supplier’s
website at www.tetrapak.com/uk - Did
you know they are carbon neutral in the UK?
So why did we choose cartons?
Cartons
are extremely resource efficient. The unique make up of the package, means that
it not only protects the contents from light and air, which can harm any
valuable vitamins and minerals in the product; it uses the minimum amount of
materials to make the package. It manages to do all this, without the need for
preservatives.
Cartons are very
transport efficient!
Comparing both sides of the value chain, the carton packaging
material is delivered to the filling sites in ‘reel’ format, so just one truck
can transport enough packaging material for nearly a million 1 litre water
cartons. If you think of the alternative, it takes over 50 trucks to
deliver a million formed plastic or glass bottles of the same size to a
bottling plant. Please hold that thought in your mind for a moment to let it
sink in, then you can tell others why we are urging you to ‘think inside the
box’ ®.
Cartons are recyclable!
So
what, so are plastic bottles… yes, and we encourage their recycling, however,
cartons are mostly made from renewable resources (forests) in the
first place, which in our book counts as a big plus.Cartons are collected for recycling across many
parts of the UK and Tetra Pak are working hard to actively drive the availability
of carton collection systems across the nation. Watch this space and keep an
eye on the press for more details as this area is developing rapidly.
To
find out more about carton recycling, where cartons are collected or how you can
recycle your Just Drinking Water cartons, please visit: - www.tetrapakrecycling.co.uk
and look at 'Carton recycling for consumers'. If your council does not have a
carton recycling process in place yet, you can help change the status quo by
dropping them a line to ask when they plan to start one.
Just Drinking Water – a pure thirst
for the environment ®
Please do not print this electronic document. Reducing paper waste
helps contain our carbon footprint.