We were on holiday when the tsunami struck Southeast Asia on 26 December 2004.
The horrific story was broadcast graphically
over the world media. The very element that had destroyed the lives of so many people
was the same element so vital to sustain life afterwards, water!
Our
natural response to this catastrophe was to send large quantities of food and
bottled water out to the disaster zone and distribute it to the needy.
Television
footage showed people in hot, humid conditions drinking water from plastic
bottles. Yet bottles passed from mouth to mouth inevitably breed bacteria,
presenting an ongoing health hazard.
While
low on the scale of importance at that time, it occurred to us that the same
plastic bottles would also be difficult to dispose of from an environmental
standpoint; landfill means they stay in the ground for an estimated 400 years,
while burning a product made from the earths diminishing oil reserves is not a
sustainable option.
Our product
definition took shape; an environmentally sustainable packaged clean drinking
water, which can be easily stored for long periods, bacteria free, protected
from light and air in an aseptically packed state. A product shape that’s perfect for storage
and emergency use, while equally suitable for an environmentally conscious and caring
consumer market.
Just Drinking Water - Think inside the box ®
We’ve
spent a long time researching and invested a great deal of energy in developing
our product offering – we’re now open
for business and seeking Alliances
with environmentally aware organisations that can see the future. There is a market for a fundamentally renewable and
thus more sustainable paper based drink cartons as a space efficient, recyclable, long shelf-life
packaging alternative for plastic containerised water. It Just makes sense to us and we would be
delighted to hear from you if
you feel the same.
Neil
Tomlinson
Just
Drinking Water Ltd
A pure thirst for
the environment ®
Our Products
Wholesome, clean drinking water; packaged in more environmentally
sustainable and fundamentally renewable paper cartons, with practical packing attributes
that facilitate a long storage-life
Our Vision
To satisfy people's needs for environmentally
friendly, unpretentious packaged drinking water.
Our Mission
To develop a sustainable business with a minimal carbon
footprint, packaging, selling and distributing clean drinking water. To share our
company profits Justly with select organisations who share our ethics and in
that way, to create positive change for people who are least able to help
themselves.
Please do not print this electronic document. Reducing paper waste
helps contain our carbon footprint.